By adjusting our tone, we can flex our brand voice according to:
- Points in user journey/content type
It’s a given that our content should be simple and genuine so we only flex friendly and memorable voice attributes.
But what does friendly and memorable sound like? Can a bank sound friendly and still be considered professional? Language is powerful but highly subjective. Like you, we wanted some answers, so in late 2021 we surveyed 481 people in Singapore to find out: ‘What should a bank sound like?’