Our tone

By adjusting our tone, we can flex our brand voice according to:

• Points in user journey/content type
• Country

It’s a given that our content should be simple and genuine so we only flex friendly and memorable voice attributes.

But what does friendly and memorable sound like? Can a bank sound friendly and still be considered professional? Language is powerful but highly subjective. Like you, we wanted some answers, so in late 2021 we surveyed 481 people in Singapore to find out: ‘What should a bank sound like?’

You can read our summary of the insights we got here. TLDR—a bank can sound friendly and still be considered professional. When in doubt, choose warmth and empathy over cold formality.