We are definitely not suggesting you will have content like this unless you hire a content designer. But it is a fabulous example of how wrong things can go.
If you are willing to put in time and effort, it’s entirely possible to create UX content that works without a writer.
Most of the issues arise from the person writing the content not knowing what the main message is at any given point in time. Figure out what you want to say and start your sentence with it.
2. Instead of explaining what needs to be clicked, write a clear CTA. 3. Lastly, not everyone will need the information about the pop-up blocker, so separate it from the main message.
A good content designer does much more than polish your content and copyedit. They work very closely with UX designers from the very beginning of the project on the information architecture and the flow of the content.
What you want to say, when you want to say it, how best to structure it—all of it will impact your user journey and layout of the design.
So don't ask your content designer to look at a shiny finalised visual design. It will be a painful experience for everyone. Involve content designers early.
We don’t have those! We have holistic user experience reviews. Our customers don’t look at content or design, they just look at the end product—a single app. That is why content designers and UX designers need to work closely together from the very beginning and their work should be reviewed together, in the same meetings.
What’s more, a content designer will align your UX content with your brand voice (or create a brand voice). They’ll create an emotional connection with your users and give your product a personality, too.
Hire someone who’s into tech
They’ll spend more time on Slack/Teams talking with PMs and engineers than they will writing, and that’s as it should be. Often just changing the words is not the answer.
Content designers need to understand the technical limitations and opportunities. Only then can they make your UX content actionable and relevant. Which is something you want.
Content designers who are into tech will work well with your developers. They’ll be able to improve your content management process too: how is content handed over to developers, how does it get from Figma to the published app/web, is it easy to update it?
Hire someone who won’t miss the creativity
There is creativity in content design, 100%! But it’s different from creating eye-popping content that gets your name in the papers or goes on billboards.
A content designer is much more likely to spend a whole day digging around the depths of your product’s backend, trying to figure out why three perfectly good error messages have been jumbled up into one hot mess.
Hire someone who’s methodical and analytical
Copywriters tend to look at isolated, individual pieces. Content designers always need context. We never work with just a single screen.
Content written without context can break the user experience of the whole product.
It means we spend a lot of time understanding the product, seeing how a piece of content we’re creating will impact everything else. It can be tedious, but mostly it’s fascinating.
Same as designers have design language systems, your content designers should create content patterns, glossaries and logic for why your content is the way it is. Because consistency and structure are sooo important!
Don’t make users think
…is what content-first design is all about. Inconsistent, ambiguous, illogical content makes our users spend extra seconds on the screen wondering: 'what the…🤔' We don't want that.